Scott McKinley is the Marketing Services Manager for Universal Accounting Center, and a primary presenter at Universal Client Generator small business seminars. He is the lead Marketing Coach for Universal students, coaching them through the process of developing and implementing their marketing plans, developing and refining their sales and marketing skills and attitudes of success, and planning and conducting successful business to business seminars. Scott has a broad background in sales and marketing and management, including retail, telephone marketing, and business development. His infectious enthusiasm and natural speaking talent makes him a favorite presenter at Universal Accounting events.
David Sherwood demonstrates how the same characteristics of a good accountant can enhance the ability to build an accounting practice. If you have ever thought that being a good accountant precluded you from being a great marketer, you need to meet him. David has spent years perfecting a system of marketing the accounting practice that is bona fide to get you clients using no-cost and low-cost marketing methods. David has had over 20 years of sales, marketing and marketing management experience.
A native of Hawaii, he earned his Business Degree in Marketing from Brigham Young University.
Rick Howard is a senior marketing coach with Universal Accounting. Rick has been involved with the Master Coaching program since it’s conception and has worked with hundreds of students in the process of starting and successfully marketing their practices. Ricks open honest communication has helped him to develop a trusting relationship with each of the coaching students he has mentored. His clear understanding of Universal’s marketing methods, mixed with his natural ability to teach combined with a strong sense of humor make him one of the top coaches in the program.
